Boley (AS Fresh Mart) (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy outlines how we collect, use, and protect your information when you use our app to order and deliver vegetables and groceries. By using our app, you agree to the terms of this Privacy Policy.
1.1 Personal Information:
When you register on our app, place an order, or contact us, we may collect the following personal information: Name, Email, Phone Number, Delivery Address Payment Details (credit/debit card information, UPI, or any other payment method used)
1.2 Device Information
When you use the app, we automatically collect device-specific information such as: IP-Address, OS, Device Model, App Usage Data, Location Data (With your Permission).
1.3 Transaction Data
We collect transaction-related information such as: Order history, Payment history & Product References.
1.4 Cookies and Tracking Technologies
We may use cookies and similar technologies to collect information about your interaction with our app. Cookies help us improve user experience by remembering preferences, managing sessions, and analyzing traffic.
We use your personal information to:
- Process and fulfill your orders (including delivering products and services)
- Facilitate secure payment transactions
- Improve the functionality and performance of our app
- Communicate with you (e.g., updates, promotions, support)
- Analyze usage patterns and optimize user experience
- Comply with legal obligations and resolve disputes
We do not share or sell your personal information to third parties for marketing purposes. However, we may share your data under the following circumstances:
3.1 Payment Processing
When you place an order, your payment information is securely transmitted to third-party payment gateway providers for processing. These providers are governed by their own privacy policies and are PCI-DSS (Payment Card Industry Data Security Standard) compliant.
3.2 Service Providers
We may share your personal information with third-party service providers, such as: Delivery partners (to fulfill your orders), Cloud storage and hosting services (to store data securely)& Analytics services (to track app performance and improve user experience)
3.3 Legal Compliance
We may disclose your personal information to law enforcement or government authorities if required by law or in response to valid legal processes, such as subpoenas or court orders.
3.4 Business Transfers
In the event of a merger, acquisition, or asset sale, your personal information may be transferred as part of the transaction. We will notify you in such cases.
We take the security of your personal information seriously. We use industry-standard encryption (e.g., SSL/TLS) to protect your data during transmission and implement strict access controls and security practices to safeguard data stored on our servers.
4.1 PCI-DSS Compliance We adhere to PCI-DSS requirements to ensure that your payment information is processed securely. We use third-party payment gateways that are fully compliant with the highest industry security standards.
4.2 User Responsibility While we do our best to protect your data, we ask that you take responsibility for safeguarding your login credentials and any payment information. Do not share your account information with others.
You have certain rights regarding the personal information we collect from you.
5.1 Access and Update: You can access and update your account information at any time through the app settings.
5.2 Delete Your Account: You can request to delete your account by contacting us at [account@asfresh.in]. We will process your request within [15days]. However, certain data may be retained for legal or security purposes.
5.3 Opt-Out of Marketing: You may opt out of receiving marketing communications from us by following the unsubscribe link in the email or updating your preferences in the app.
5.4 Cookies: You can manage cookies through your browser settings. If you choose to disable cookies, some features of our app may not function properly.
We retain your personal information for as long as necessary to provide our services and for legal or regulatory requirements. Specifically:
6.1 Order and transaction data: Order and transaction data retained for 5years for auditing and compliance purposes.
6.2 Payment data: Payment data securely processed and not stored by us, but by PCI-DSS-compliant third-party payment processors.
Our services are not intended for users under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately, and we will take steps to delete such information.
If you are accessing our services from outside India, your information may be transferred to, and processed in, countries where data protection laws may differ. By using the app, you consent to such international transfers.
We reserve the right to update this Privacy Policy at any time. Any changes will be posted on this page, and the "Effective Date" will be updated. Your continued use of the app following any updates signifies your acceptance of the revised policy.
Our app may contain links to third-party websites or services, such as payment processors. We are not responsible for the privacy practices or the content of these external services. Please review their privacy policies before providing any personal information.
If you have any questions or concerns about this Privacy Policy or the way we handle your personal information,
You can contact us at:
- Email: contact@asfresh.in
- Phone: +91 93843 44321
- Address: Aruna Nagar, Karaikudi.
In compliance with applicable laws, we have appointed a Grievance Officer to address your concerns regarding data privacy or any other issues related to the app:
You may contact our Grievance Officer:
- Name: Mr.Siraj
- Email: siraj@asfresh.in
- Phone: +91 93843 44321
- Address: Aruna Nagar, Karaikudi.
The Grievance Officer will acknowledge your complaint within 48 hours and resolve your concern within 30 days
This Privacy Policy is governed by the laws of India, Tamilnadu, and any disputes will be subject to the jurisdiction of the courts in Karaikudi, Tamilnadu.